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TKO President: ‘We did resize our fighter and superstar pay’ after WWE’s huge deal with ESPN

Live coverage and related reports for TKO President: ‘We did resize our fighter and superstar pay’ after WWE’s huge deal with ESPN.

AI Story Summary

What happened?

TKO President and COO Mark Shapiro said TKO has “resized” pay composition for WWE superstars and UFC fighters following major media-rights deals, including WWE’s deal with ESPN and UFC agreements involving Paramount+, CBS, Peacock, and Sky. Speaking at the Goldman Sachs Communacopia + Technology Conference, Shapiro framed the changes as already accounted for in TKO’s financial planning and said he does not expect further adverse impact from how those costs play out.

Key Takeaways

  • Mark Shapiro said TKO revised fighter and superstar pay composition after major media deals.
  • The comments were made in response to a question about future talent costs.
  • Shapiro said the expected pay changes are already baked into TKO’s numbers.
  • He referenced WWE’s ESPN deal, UFC’s media deals, and some impact from Raw’s Netflix deal.
  • Shapiro also pointed to WWE and UFC’s reliance on development systems when discussing talent costs.

AI Timeline

Major media deals

WWE and UFC secured new broadcast and streaming agreements, including WWE with ESPN and UFC with Paramount+, CBS, Peacock, and Sky.

Post-deal adjustment

Shapiro said TKO resized fighter and superstar pay composition after those agreements, and to some extent after Raw’s Netflix deal.

Investor conference

Shapiro discussed the issue at the Goldman Sachs Communacopia + Technology Conference.

Cost outlook

Shapiro said the revised pay structure is already included in TKO’s financial numbers and should not create further adverse impact.

Model: gpt-5.5Generated: Sep 9, 11:30 PM

Sources Covering This Story

Cageside Seats

Timeline

Sep 9, 11:15 PM

TKO President: ‘We did resize our fighter and superstar pay’ after WWE’s huge deal with ESPN

Cageside Seats • WWE

TKO President and COO Mark Shapiro spoke this week at the Goldman Sachs Communacopia + Technology Conference. While answering a question about future talent costs, Shapiro said the pay structure for WWE’s wrestlers and UFC’s fighters was revised following their billion dollar deals with ESPN and Paramount, respectively. Here is how Shapiro worded it (via Fightful) while trying to assure investors that future expenses are under control: “What I would tell you is post our new deals with ESPN on WWE and with Paramount+, CBS, Peacock, Sky with UFC, and even a little bit post Raw with Netflix, we did resize our fighter and superstar pay composition. That is baked into our numbers. So there will be no further adverse impact with regard to how that plays out or divvies out. We’re confident with where we sit. We have 600 fighters as an example in our stable at the UFC. We do, to your point, really rely on development. Keep in mind that when you look at the WWE, 75% of the superstars come from