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Brie Bella speaks out against AI while WWE embraces it

Live coverage and related reports for Brie Bella speaks out against AI while WWE embraces it.

AI Story Summary

What happened?

Brie Bella criticized AI and data centers in a new YouTube video, arguing that people can live without AI but not without fresh water. The comments stand in contrast to WWE parent company TKO’s public push to make AI a major priority across WWE and UFC, including for audience and storyline analysis.

Key Takeaways

  • Brie Bella spoke out strongly against AI in a recently posted video.
  • Her criticism focused on AI’s resource impact, specifically concerns around fresh water and data centers.
  • TKO leadership has previously described AI use in WWE and UFC as a major priority.
  • Mark Shapiro said WWE leaders have been using AI to evaluate storylines, talent resonance, and audience trends.
  • The story highlights tension between Bella’s public stance and WWE’s corporate embrace of AI.

AI Timeline

April

TKO held a town hall where president and COO Mark Shapiro said AI use in UFC and WWE was a major priority.

April comments

Shapiro said Nick Khan and Triple H were using AI to help assess WWE storylines, superstar appeal, and regional audience response.

New YouTube video

Brie Bella criticized AI and data centers, saying people can live without AI but cannot live without fresh water.

July 3 report

Cageside Seats covered the contrast between Bella’s anti-AI comments and WWE/TKO’s public support for the technology.

Model: gpt-5.5•Generated: Jul 3, 3:00 PM

Sources Covering This Story

Cageside Seats

Timeline

Jul 3, 3:00 PM

Brie Bella speaks out against AI while WWE embraces it

Cageside Seats • WWE

COLUMBIA, SOUTH CAROLINA - MAY 15: Brie Bella looks on during SmackDown at Colonial Life Arena on May 15, 2026 in Columbia, South Carolina. (Photo by Andrea Kellaway/WWE via Getty Images) | WWE via Getty Images Brie Bella harshly criticized AI and data centers in a new video, even though her current employers at WWE embrace the technology. “We can live without AI, trust me, we can live without it. But we can’t live without fresh water,” the WWE Hall of Famer said in the video posted on YouTube. In April, WWE’s parent company TKO held a town hall during which Mark Shapiro, the company’s president and COO, called TKO’s use of AI in both UFC and WWE was a “major priority.” “[WWE President] Nick Khan and [WWE Chief Content Officer] Triple H are using AI for storylines with the WWE,” Shapiro said at the time. “What’s resonating? What superstars are resonating? In what pockets of the country are they resonating? That helps us with, obviously, our content, our editorial, our creative, our

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