WWE found a new way to use its roster to sell you stuff

Ah, to go back to this morning, when I didn’t know what “microdramas” or “vertical actors” were. But when you’re a pro wrestling blogger with a marketing degree who’s spent most of this century trying and failing to find a way to earn money that doesn’t violate any of Lloyd Dobler’s career requirements*, you can’t scroll past a Triple H retweet like this and not have some questions… WWE Gets Into Microdramas With ReelShort Collaboration (Exclusive) https://t.co/USUkR8aGaO — The Hollywood Reporter (@THR) July 14, 2026 Reading that article from The Hollywood Reporter really doesn’t answer those questions, but fortunately it is still possible to find a few pieces of information via an internet search. The micro or vertical drama was developed in China, where its called Duanju, and grew in popularity on Douyin, the social media platform we call TikTok. Everything about them is designed to be consumed via your phone while on the go. We call them “micro” because the 2-6 hour productions