Latest WWE trademark filing all but confirms call-up, but seems unlikely to succeed

Lola Vice enters the ring during NXT at the WWE Performance Center on August 4, 2026 in Orlando, Florida. | Photo by Matt Pendleton/WWE via Getty Images The rumor mill already had her heading to SmackDown even before she lost in the main event of Tuesday’s NXT and said her goodbye to the WWE Performance Center faithful. I’d say this trademark filing confirms Lola Vice is about to get a main roster roll-out. But as The_B pointed out in The Feed, there’s another reason why the trademark WWE filed today (Aug. 6) is drawing attention. While I defer to The_B on the Grand Theft Auto 6 launch details (as recently discussed in and under another Feed post, my gaming days are so far gone they’re not even visible in my rearview at this point), I disagree on the likeliness of success for WWE’s trademark attempt. Specifying it will use “Vice City” for pro wrestling and sports entertainment purposes may mean WWE won’t be competing with the GTA franchise, but there are other concepts in trademark l